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Skill Catalog

All 48 skills organized by category with descriptions and trigger phrases.

CEO Operating System (12 skills)

ceo-weekly-review

Weekly CEO review — dashboard across 9 categories, 10 strategic questions, self-deception check, next week focus.

  • Triggers: "weekly review", "how was the week"
  • Frequency: Weekly (Sunday evening cron or manual)

hypothesis-tracker

Hypothesis management — add, update, rank, and kill hypotheses with WIP limits (max 3 active), evidence tiers, ELV scoring, and relay race rules.

  • Triggers: "new hypothesis", "update hypothesis", "show hypotheses"

decision-playbook

9 quick-reference decision frameworks — when to double down, pivot, change ICP, change positioning, kill a feature, scale sales, hire, diagnose low conversion.

  • Triggers: "should we...", "when to...", "decision about..."

strategic-review

Deep multi-phase strategic analysis — premise challenge, alternatives (min 2), mode selection, dream state mapping, risk map, adversarial review.

  • Triggers: "strategic review", "let's think strategically", "analyze the decision"

business-investigation

Root cause analysis — systematic debugging of business problems. Iron law: don't propose solutions without investigating root cause. 3-strike rule for hypothesis testing.

  • Triggers: "why no signups", "why churn", "investigate", "dig into"

discovery-debrief

Post-conversation structured debrief — extract learnings (who, demand reality, status quo, narrowest wedge, surprise), assess signal tier, update hypotheses, detect patterns.

  • Triggers: "talked to a customer", "debrief", "had a call with"

metrics-briefing

CEO-level metrics interpretation — 9 categories: market learning, product value, usage, pipeline, retention, B2C->B2B, execution, economics, PMF detection.

  • Triggers: "metrics", "how are our numbers", "dashboard"

anti-pattern-audit

Monthly self-deception audit — 25 anti-patterns in 5 blocks: general founder, ex-engineer, metric interpretation, pre-PMF growth, AI-era. Scored 0-2 per pattern.

  • Triggers: "anti-pattern audit", "self-deception check", monthly cron

idea-generator

Generate business/marketing/content ideas — with validation filters (Why Now test, tarpit detection, differentiation check) and red flags check.

  • Triggers: "give me ideas", "brainstorm", "what should we try"

daily-recap

End-of-day consolidation — summarize daily log, promote durable facts to MEMORY.md, identify open threads, check constraint alignment.

  • Triggers: automatic (heartbeat at evening window), "recap the day"

structured-log

Structured daily logging — write entries with TYPE tags (DECISION, FACT, INSIGHT, TOOL, TASK, HYPOTHESIS), facts, concepts (for search), and file references.

  • Used automatically by other skills after meaningful work

fpf-problem-solving

First Principles Framework — transdisciplinary reasoning architecture. Use for complex decomposition, high-stakes decisions, cross-domain analysis, systematic alternative generation.

  • Triggers: "think through this rigorously", "FPF", "first principles"

Go-To-Market (24 skills)

problem-definition

Define and validate the problem you're solving.

positioning-messaging

Craft positioning, value props, and taglines using frameworks from 58 product leaders.

product-marketing-context

Shared marketing context document — wedge, ICP, competitors, messaging. Used by other marketing skills.

competitive-analysis

Analyze competitors and find differentiation using structured frameworks.

conducting-user-interviews

Plan and run effective customer interviews with question frameworks and analysis templates.

measuring-product-market-fit

Measure PMF beyond Sean Ellis — multi-framework assessment with evidence tiers.

writing-north-star-metrics

Define your North Star metric with frameworks for choosing, validating, and tracking.

pricing-strategy

Design pricing tiers and packaging based on value, competition, and customer willingness to pay.

founder-sales

Close first customers and build repeatable sales. Signal-based outreach workflow, Collison Install, qualification frameworks.

sales-qualification

Qualify leads before investing time — BANT, MEDDIC, and custom frameworks for pre-PMF.

enterprise-sales

Navigate complex buying committees — champion building, procurement process, security review preparation.

product-led-sales

Convert self-serve users to enterprise — PQL identification, hand-off workflows, expansion triggers.

content-strategy

Plan what content to create — searchable vs shareable, pillars and clusters, keyword research by buyer stage, prioritization scoring.

copywriting

Write landing pages and web copy — frameworks for headlines, CTAs, objection handling, social proof, pricing pages.

social-writer

Write LinkedIn and X posts — platform-specific rules, hook formulas, voice calibration, humanizer integration.

cold-email

Write B2B cold emails — personalization system, subject lines, follow-up sequences, frameworks catalog.

email-sequence

Design lifecycle and nurture email sequences — onboarding, activation, retention, win-back.

seo-audit

SEO and GEO (Generative Engine Optimization) audit — technical SEO, on-page, content gaps, AI search optimization.

programmatic-seo

Scale content with programmatic SEO — template design, data sources, internal linking, quality controls.

designing-growth-loops

Design viral and content growth loops — loop mechanics, measurement, common mistakes.

user-onboarding

Optimize user onboarding and activation — TTFV reduction, friction analysis, progressive disclosure.

brand-storytelling

Craft company narrative and pitch story — movement framing, five-second moment, hero's journey.

community-building

Build and grow developer/user communities — platform selection, engagement mechanics, community-led growth.

launch-marketing

Plan and execute product launches — press strategy, influencer seeding, launch cadence.

Launch (2 skills)

product-hunt-launch

Product Hunt launch specs and tactics — timing, community prep, hunter selection, day-of playbook.

ph-launch-timeline

30-day Product Hunt preparation plan — week-by-week checklist.

Writing Quality (2 skills)

humanizer

Remove AI-generated writing patterns — detects and fixes inflated symbolism, AI vocabulary, rule of three, em dash overuse.

prompt-engineering

Universal prompt engineering techniques — Claude, GPT, Gemini family guides, common mistakes, audit checklist.

Tools (8 skills)

posthog-analytics

Raw PostHog data queries — event discovery, natural language queries, dashboards, experiments, funnels.

exa-company-research

Research companies via Exa search — discovery, news, social presence, financials.

exa-people-research

Research people and LinkedIn profiles via Exa.

exa-personal-site

Find personal sites, blogs, and portfolios via Exa.

exa-x-search

Search X/Twitter posts and threads via Exa.

exa-code-search

Search code repositories and technical content via Exa.

exa-lead-gen

Deep search for lead generation — company lists, signal detection.

web-browser

Browse web pages via agent-browser CLI — open, snapshot, interact, navigate.