Improve newsletter signup tracking
Before making UX improvements to the newsletter signup flow, we want to make sure we have good data in place to measure their impact.
This work adds two things:
Sign-in state on all events — every tracking event now records whether the user is signed in, so we can analyse signed-in and signed-out users separately
New "email focused" event — we now track when a user clicks into the email input field, giving us a complete funnel for signed-out users: saw the form → focused the email field → clicked sign up → completed captcha → confirmed
No changes to how the form looks or behaves.
Improve newsletter signup tracking
Before making UX improvements to the newsletter signup flow, we want to make sure we have good data in place to measure their impact.
This work adds two things:
Sign-in state on all events — every tracking event now records whether the user is signed in, so we can analyse signed-in and signed-out users separately
New "email focused" event — we now track when a user clicks into the email input field, giving us a complete funnel for signed-out users: saw the form → focused the email field → clicked sign up → completed captcha → confirmed
No changes to how the form looks or behaves.