diff --git a/dotcom-rendering/src/components/NewsletterSignupCard.tsx b/dotcom-rendering/src/components/NewsletterSignupCard.tsx
index a8e365bb5b3..d64b9c6005d 100644
--- a/dotcom-rendering/src/components/NewsletterSignupCard.tsx
+++ b/dotcom-rendering/src/components/NewsletterSignupCard.tsx
@@ -102,7 +102,7 @@ const NewsletterSignupHeader = (
 		<div css={titleAndMetaStyles}>
 			<div css={frequencyTagStyles}>
 				<SvgNewsletterFilled />
-				Newsletter | {props.frequency}
+				Free newsletter | {props.frequency}
 			</div>
 			<p css={titleStyles}>
 				Sign up to <span>{props.name}</span>