docs: keep founder sales assets private

docs/commercial/index.md

@@ -3,8 +3,7 @@
 This section is the buyer-facing collateral for OpenAdapt's commercial
 offers. Every price and claim here matches the public
 [pricing page](https://openadapt.ai/pricing) and the
-[qualification evidence appendix](../get-started/what-works-today.md). Where a
-term is not yet finalized it is marked explicitly rather than implied.
+[qualification evidence appendix](../get-started/what-works-today.md).
 
 ## The offer ladder
 
@@ -21,12 +20,11 @@ The ladder is sequential by design: qualification before pilot, pilot before
 production. The sprint is paid even when the correct outcome is not to
 automate; a well-evidenced "do not automate" is a full-value deliverable.
 
-## Sales and evaluation collateral
+## Buyer and evaluation resources
 
 | Document | Use it when |
 |---|---|
 | [Qualification Sprint one-pager](qualification-sprint.md) | Introducing the entry offer to a buyer. |
-| [Statement of Work template](sow-template.md) | Drafting the sprint contract. |
 | [Scope and prerequisite checklist](scope-checklist.md) | Confirming the customer can actually start. |
 | [Qualification report outline](qualification-report-outline.md) | Showing a buyer what they will receive. |
 | [Acceptance matrix template](acceptance-matrix.md) | Agreeing pass/fail criteria up front. |
@@ -35,19 +33,16 @@ automate; a well-evidenced "do not automate" is a full-value deliverable.
 | [External Citrix zero-install brief](citrix-external-brief.md) | A buyer whose workflow lives behind Citrix or VDI. |
 | [OEM architecture and commercial brief](oem-brief.md) | A vendor that wants to embed verified execution. |
 | [Procurement FAQ](procurement-faq.md) | Procurement, legal, and vendor-risk questions. |
-| [Competitive battlecards](battlecards.md) | Positioning against RPA, agents, and scripts. |
-| [ROI worksheet](roi-calculator.md) | Building the economic case with the buyer's own numbers. |
-| [Legal document outlines](legal-outlines.md) | Structuring design-partner and publication agreements. |
 
 ## Honesty rules for this section
 
 These documents follow the same rules as the public site:
 
-- No invented customers, quotes, or case data. The one referenced case study is
-  [published with preliminary figures and a pending-confirmation caveat](https://openadapt.ai/customers/rvu-audit-heart-care).
+- Customer results name the workflow and the result actually reported. See the
+  [RVU audit customer case](https://openadapt.ai/customers/rvu-audit-heart-care).
 - No claimed certifications. SOC 2 status is stated plainly in the
   [security packet](security-packet.md).
 - Bounded evidence stays bounded. Qualification evidence for one workflow,
   application, and environment is never presented as a general support claim.
-- Competitors are credited for what they are genuinely good at. See the
-  [battlecards](battlecards.md).
+- Commercial terms are established in a customer-specific written proposal and
+  agreement, not in public templates.

docs/commercial/oem-brief.md

@@ -80,7 +80,7 @@ your marketing as in ours.
   environments, and support; per-end-customer workflow qualification is scoped
   separately or delivered by the partner using the qualification tooling.
 - Early OEM partners operate under a
-  [design-partner structure](legal-outlines.md): defined feedback obligations,
+  customer-specific design-partner agreement: defined feedback obligations,
   early access to the reference API, and input into its shape.
 - The engine is MIT-licensed and auditable; embedding does not depend on a
   proprietary black box for its safety story.

docs/commercial/procurement-faq.md

@@ -12,7 +12,7 @@ A fixed-scope engineering assessment of one workflow, from $15,000 (native,
 RDP, and Citrix scopes typically $25,000 to $40,000), delivering a signed
 go/no-go report, coverage matrix, and evidence pack. It is paid regardless of
 outcome; "do not automate" is a full-value deliverable. See the
-[one-pager](qualification-sprint.md) and [SOW template](sow-template.md).
+[Qualification Sprint one-pager](qualification-sprint.md).
 
 **Is there a subscription?**
 OpenAdapt Cloud is $500.00/month for managed browser execution of approved
@@ -27,11 +27,11 @@ environment, runners, evidence, support, and requalification scope. OEM
 embedding is typically $75,000 to $150,000 per year plus integration.
 
 **Does the sprint fee credit toward production?**
-A portion of the sprint fee credits toward the first production year; the
-exact percentage is being finalized: **[FOUNDER TO CONFIRM]**.
+Any production credit is stated in the customer-specific written proposal. No
+credit is implied by this public documentation.
 
 **What are the payment terms?**
-Per SOW; the template proposes 50% at signature, 50% at delivery for sprints.
+The customer-specific written proposal and agreement state the payment terms.
 
 ## Licensing and lock-in
 
@@ -53,10 +53,8 @@ operator-verifiable no-egress posture. See
 ## Security and compliance
 
 **Are you SOC 2 certified?**
-No. OpenAdapt does not hold a SOC 2 report and does not claim certification;
-an internal controls matrix and evidence plan are maintained, and the target
-date for an observation period is **[FOUNDER TO CONFIRM DATE]**. See the
-[security packet](security-packet.md).
+No. OpenAdapt does not hold a SOC 2 report and does not claim certification.
+See the [security packet](security-packet.md).
 
 **Will you sign a BAA / process PHI in your cloud?**
 The managed cloud lane is for non-regulated data. PHI-bearing workflows run in

docs/commercial/qualification-report-outline.md

@@ -92,7 +92,7 @@ The seeded-fault results, summarized in the
 | Field | Definition |
 |---|---|
 | Volume and time baseline | Customer-provided run volume and manual minutes. |
-| Modeled savings | Per the [ROI worksheet](roi-calculator.md), under conservative assumptions, with every input attributed. |
+| Modeled savings | Customer-specific economic model using conservative, attributed inputs. |
 | Costs | Sprint, pilot, production, and operational intervention costs. |
 
 ## 9. Evidence pack manifest

docs/commercial/qualification-sprint.md

@@ -23,8 +23,6 @@ sprints or scoped extensions.
 - The sprint fee is due regardless of outcome. **"Do not automate" is a valid,
   full-value result**: you paid for a defensible decision, and a well-evidenced
   no saves you the far larger cost of a bad production deployment.
-- Conversion credit: a portion of the sprint fee credits toward the first
-  production year. Exact percentage: **[FOUNDER TO CONFIRM]**.
 
 ## When the clock starts
 
@@ -74,8 +72,8 @@ We recommend against automation, and say so in the report, when for example:
   example uncontrolled application releases with no test tenant).
 - A direct API or batch interface already exists that makes GUI automation the
   wrong tool. We will tell you to use it.
-- The volume and value do not clear the [ROI worksheet](roi-calculator.md)
-  under conservative assumptions.
+- The volume and value do not clear an agreed economic threshold under
+  conservative assumptions.
 
 ## Acceptance criteria
 
@@ -114,5 +112,5 @@ qualified fixture set:
   pursuing.
 
 Start by describing the workflow at
-[openadapt.ai/qualify](https://openadapt.ai/qualify), or use the
-[Statement of Work template](sow-template.md) to contract directly.
+[openadapt.ai/qualify](https://openadapt.ai/qualify). The written proposal and
+agreement define the exact scope, payment schedule, and production options.