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advertising-analytics

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Comprehensive performance marketing optimization strategies covering modern paid advertising, ROI maximization, and campaign optimization methodologies. Maximize marketing performance and profitability.

  • Updated Jul 7, 2025

End-to-end ML pipeline predicting TV ad memorability from EEG brain signals. Compares handcrafted spectral features vs. deep temporal embeddings (TS2Vec, FEMBA) for unaided recall classification. MSc thesis — Politecnico di Milano.

  • Updated Apr 24, 2026
  • Jupyter Notebook

In this project, a fake advertising dataset is analyzed to predict the likelihood of internet users clicking on an advertisement, utilizing features such as daily time spent on the site, age, area income, daily internet usage, ad topic line, city, gender, country, timestamp, and a binary click indicator.

  • Updated Feb 5, 2026
  • Jupyter Notebook

ASRP ecosystem marketing hub: monetization strategies, growth playbooks, and bilingual docs (EN/RU) for education, science, media & R&D projects. Early-stage startup toolkit.

  • Updated Apr 27, 2026

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