feat: add the local first-value quickstart path

components/CommercialOffer.js

@@ -28,14 +28,12 @@ export default function CommercialOffer({ hostedOffer }) {
                         </p>
                     </div>
                     <div className="flex shrink-0 items-center gap-4 text-sm">
-                        <a
-                            href="https://docs.openadapt.ai/get-started/"
-                            target="_blank"
-                            rel="noopener noreferrer"
+                        <Link
+                            href="/start"
                             className="btn-ghost-ink inline-block"
                         >
                             Start locally
-                        </a>
+                        </Link>
                         <a
                             href="https://github.com/OpenAdaptAI/OpenAdapt"
                             target="_blank"

components/Footer.js

@@ -270,6 +270,11 @@ export default function Footer({
                         <div className={styles.column}>
                             <h2 className={styles.columnTitle}>Product</h2>
                             <ul className={styles.columnList}>
+                                <li>
+                                    <FooterLink href="/start">
+                                        Run locally
+                                    </FooterLink>
+                                </li>
                                 <li>
                                     <FooterLink href="/#product-status">
                                         How it runs

components/MastHead.js

@@ -75,11 +75,9 @@ export default function Home({ githubStats }) {
                                     >
                                         Qualify one workflow
                                     </Link>
-                                    <a
+                                    <Link
                                         className="btn-ghost-ink"
-                                        href="https://docs.openadapt.ai/get-started/"
-                                        target="_blank"
-                                        rel="noopener noreferrer"
+                                        href="/start"
                                         data-testid="local-quickstart-cta"
                                         onClick={() =>
                                             track(EVENTS.HERO_CTA_CLICK, {
@@ -88,7 +86,7 @@ export default function Home({ githubStats }) {
                                         }
                                     >
                                         Run locally for free
-                                    </a>
+                                    </Link>
                                     <a
                                         className="btn-ghost-ink"
                                         href="https://app.openadapt.ai/demo"

components/NavHeader.js

@@ -30,6 +30,7 @@ const SOLUTIONS_LINKS = [
 ]
 
 const PRODUCT_LINKS = [
+    { label: 'Run locally', href: '/start' },
     { label: 'How it works', href: '/how-it-works' },
     {
         label: 'Customer results',

cypress/e2e/public-surface-coherence.cy.js

@@ -33,11 +33,7 @@ describe('public surface coherence', () => {
             .and('have.attr', 'href', '/qualify')
         cy.get('[data-testid="local-quickstart-cta"]')
             .should('be.visible')
-            .and(
-                'have.attr',
-                'href',
-                'https://docs.openadapt.ai/get-started/'
-            )
+            .and('have.attr', 'href', '/start')
         cy.get('[data-testid="cloud-demo-cta"]')
             .should('be.visible')
             .and(

pages/start.js

@@ -0,0 +1,202 @@
+import { useState } from 'react'
+import Head from 'next/head'
+import Link from 'next/link'
+
+import Footer from '@components/Footer'
+import { EVENTS, track } from 'utils/analytics'
+
+const INSTALL = 'python -m pip install --upgrade openadapt'
+const QUICKSTART = 'openadapt quickstart'
+
+function Command({ command, event }) {
+    const [copyState, setCopyState] = useState('idle')
+
+    async function copy() {
+        try {
+            await navigator.clipboard.writeText(command)
+            setCopyState('copied')
+            track(event, { surface: 'local_quickstart' })
+            window.setTimeout(() => setCopyState('idle'), 1800)
+        } catch {
+            setCopyState('failed')
+        }
+    }
+
+    return (
+        <div className="mt-3 flex items-center gap-3 rounded-xl border border-hairline bg-panel p-3 sm:p-4">
+            <code className="min-w-0 flex-1 overflow-x-auto whitespace-nowrap text-sm text-ink">
+                {command}
+            </code>
+            <button
+                type="button"
+                className="btn-ghost-ink shrink-0"
+                onClick={copy}
+                aria-label={`Copy ${command}`}
+                aria-live="polite"
+            >
+                {copyState === 'copied'
+                    ? 'Copied'
+                    : copyState === 'failed'
+                      ? 'Copy failed'
+                      : 'Copy'}
+            </button>
+        </div>
+    )
+}
+
+export default function StartPage() {
+    return (
+        <div className="min-h-screen bg-ground text-ink">
+            <Head>
+                <title>Run OpenAdapt Locally for Free | OpenAdapt</title>
+                <meta
+                    name="description"
+                    content="Install OpenAdapt and complete your first local record, compile, certify, and replay loop with no account, model API, or Cloud service."
+                />
+                <link rel="canonical" href="https://openadapt.ai/start" />
+                <meta
+                    property="og:title"
+                    content="Run OpenAdapt Locally for Free | OpenAdapt"
+                />
+                <meta
+                    property="og:description"
+                    content="Reach a real local OpenAdapt run in two copy-and-paste commands, then inspect the workflow and its run evidence."
+                />
+                <meta property="og:url" content="https://openadapt.ai/start" />
+            </Head>
+
+            <section className="border-b border-hairline px-5 py-16 md:py-24">
+                <div className="mx-auto max-w-4xl">
+                    <p className="eyebrow">Free local quickstart · MIT licensed</p>
+                    <h1 className="mt-3 max-w-3xl font-display text-3xl font-semibold tracking-tight md:text-5xl">
+                        Get to your first local run in two commands.
+                    </h1>
+                    <p className="mt-5 max-w-2xl text-base leading-relaxed text-ink-2 md:text-lg">
+                        The quickstart records a bundled synthetic tutorial,
+                        compiles it into an inspectable workflow, applies its
+                        explicit demo policy, and replays it locally. No account,
+                        target application, model API, or Cloud service is needed.
+                    </p>
+
+                    <div className="mt-10 grid gap-8 md:grid-cols-[1fr_0.85fr]">
+                        <div>
+                            <div>
+                                <p className="eyebrow">1 · Install</p>
+                                <Command
+                                    command={INSTALL}
+                                    event={EVENTS.LOCAL_QUICKSTART_INSTALL_COPIED}
+                                />
+                            </div>
+                            <div className="mt-7">
+                                <p className="eyebrow">2 · Run the whole loop</p>
+                                <Command
+                                    command={QUICKSTART}
+                                    event={EVENTS.LOCAL_QUICKSTART_RUN_COPIED}
+                                />
+                            </div>
+                            <p className="mt-5 text-sm leading-relaxed text-ink-3">
+                                Requires Python 3.10–3.12 on Windows, macOS, or
+                                Linux. The first run downloads Chromium once
+                                (about 150 MB), so it can take a few minutes.
+                            </p>
+                        </div>
+
+                        <aside className="rounded-2xl border border-hairline bg-panel p-5 md:p-6">
+                            <p className="eyebrow">What you get</p>
+                            <ol className="mt-4 grid gap-4 text-sm leading-relaxed text-ink-2">
+                                <li>
+                                    <strong className="text-ink">Recording</strong>
+                                    <br />
+                                    The demonstrated interaction and retained
+                                    target evidence.
+                                </li>
+                                <li>
+                                    <strong className="text-ink">
+                                        Workflow bundle
+                                    </strong>
+                                    <br />
+                                    The readable program OpenAdapt compiled.
+                                </li>
+                                <li>
+                                    <strong className="text-ink">Run report</strong>
+                                    <br />
+                                    The actions, evidence, result, and any halt
+                                    reason.
+                                </li>
+                            </ol>
+                            <a
+                                className="mt-5 inline-block text-sm underline underline-offset-4"
+                                href="https://docs.openadapt.ai/get-started/"
+                                target="_blank"
+                                rel="noopener noreferrer"
+                                onClick={() =>
+                                    track(EVENTS.DOCS_CLICK, {
+                                        location: 'local_quickstart',
+                                    })
+                                }
+                            >
+                                Open the full walkthrough
+                            </a>
+                        </aside>
+                    </div>
+                </div>
+            </section>
+
+            <section className="border-b border-hairline bg-panel px-5 py-16 md:py-20">
+                <div className="mx-auto max-w-4xl">
+                    <p className="eyebrow">After your first run</p>
+                    <h2 className="mt-2 max-w-2xl font-display text-2xl font-semibold tracking-tight md:text-3xl">
+                        Connect Cloud or qualify the real work.
+                    </h2>
+                    <div className="mt-7 grid gap-5 md:grid-cols-2">
+                        <article className="rounded-2xl border border-hairline bg-ground p-5 md:p-6">
+                            <h3 className="font-display text-xl font-semibold">
+                                Connect this computer
+                            </h3>
+                            <p className="mt-3 text-sm leading-relaxed text-ink-2">
+                                Pair the local runtime with your Cloud workspace
+                                for approved workflow handoff, run history, and
+                                collaboration. Pairing is free; managed runs use
+                                the Cloud plan.
+                            </p>
+                            <a
+                                className="btn-ink mt-5 inline-block"
+                                href="https://app.openadapt.ai/dashboard/settings/ingest"
+                                onClick={() =>
+                                    track(EVENTS.LOCAL_TO_CLOUD_CLICK, {
+                                        location: 'local_quickstart',
+                                    })
+                                }
+                            >
+                                Connect to Cloud
+                            </a>
+                        </article>
+                        <article className="rounded-2xl border border-hairline bg-ground p-5 md:p-6">
+                            <h3 className="font-display text-xl font-semibold">
+                                Bring the actual workflow
+                            </h3>
+                            <p className="mt-3 text-sm leading-relaxed text-ink-2">
+                                For consequential browser, desktop, RDP, or
+                                Citrix work, qualify the exact application,
+                                identities, effect verifier, failure cases, and
+                                deployment boundary.
+                            </p>
+                            <Link
+                                className="btn-ghost-ink mt-5 inline-block"
+                                href="/qualify"
+                                onClick={() =>
+                                    track(EVENTS.HERO_CTA_CLICK, {
+                                        cta: 'qualify_after_local_quickstart',
+                                    })
+                                }
+                            >
+                                Qualify one workflow
+                            </Link>
+                        </article>
+                    </div>
+                </div>
+            </section>
+            <Footer />
+        </div>
+    )
+}

public/sitemap.xml

@@ -66,6 +66,12 @@
     <changefreq>weekly</changefreq>
     <priority>0.8</priority>
   </url>
+  <url>
+    <loc>https://openadapt.ai/start</loc>
+    <lastmod>2026-07-26</lastmod>
+    <changefreq>weekly</changefreq>
+    <priority>0.9</priority>
+  </url>
   <url>
     <loc>https://openadapt.ai/security</loc>
     <lastmod>2026-07-16</lastmod>

utils/analytics.js

@@ -23,6 +23,9 @@ export const EVENTS = {
     BOOK_PILOT_CLICK: 'book_pilot_click',
     GITHUB_CLICK: 'github_click',
     INSTALL_COMMAND_COPIED: 'install_command_copied',
+    LOCAL_QUICKSTART_INSTALL_COPIED: 'local_quickstart_install_copied',
+    LOCAL_QUICKSTART_RUN_COPIED: 'local_quickstart_run_copied',
+    LOCAL_TO_CLOUD_CLICK: 'local_to_cloud_click',
     DOCS_CLICK: 'docs_click',
     DISCORD_CLICK: 'discord_click',
     // Signup / hosted-app funnel: every outbound click to app.openadapt.ai